Digital Marketing Manager - Major University - GBP50k
Education Sector, Major University - up to GBP52K
Founded over 50 years ago, this University provide the world with one of the top schools for learning your trade in business. Being ranked at the top takes a lot of time, dedication and the brightest minds to get there. They have an international outlook, operating in some of major cities in the world and they've become an elite asset to the educational system.
At that leads nicely into what this role means to the business and how it sits. Part of a wider marketing communications team, the Digital Marketing Manager manages all 'Paid Media' activity for the brand, including PPC (Paid Search), Display, Mobile, Video, Print & OOH (as well as some email marketing campaigns).
It's an integral role for the marketing department, not because of the value that paid media brings to the business, but more on the strategic thinking processes and management skills this role brings to the team. You'll manage two great employees, split across paid media & email marketing and they will look to you for guidance, creative thinking and development.
The team work with two different digital marketing agencies, one focused on paid and the other on organic. It will be your job to get the most value out of both of these and continue to build a great relationship, where it feels more like a partnership rather than if feeling like "agency vs client".
You'll really manage, build and implement the overarching media strategy. This role is all about making a difference through media planning! So, if this sounds like you and you've got experience working across both digital and traditional channels, get in touch.