Marketing Specialist - PPC and SEO

Recruiter
Blackpool and The Fylde College
Location
Blackpool
Salary
£25,162 - £27,454 Per Year
Posted
16 Sep 2020 11:08
Closes
04 Oct 2020 23:59
Reference
423472
Sector
Further Education
Job Level
Teaching / Lecturing
Specialism
PR / Marketing / Communications
Contract Type
Permanent
Hours
Full Time
Organisational Type
General Further Education College
Teacher Training
Teacher Training Not Offered

Marketing Specialist - PPC and SEO

Are you a digital marketing specialist ready to take your career to the next level?

B&FC is an Ofsted Outstanding College and in the top 3% of England's further education colleges six years running.

Each year, we deliver technical and professional education and training to around 16,000 students, supporting them to make their future career ambitions a reality.

We now need a skilled digital marketer with outstanding communication skills, who will support us to engage further with our target markets in order to continue to drive student recruitment.

You will be responsible for developing, implementing and monitoring digital marketing campaigns across all channels, including SEO, SEM and PPC and social media advertising.

A key part of your role will be using metrics such as insights and Google Analytics to determine budget spend and ROI.

You will also work closely with the Copywriting and Content Specialist to produce a wide range of effective and targeted content for all platforms.

It is expected that you will take a keen interest in the latest digital marketing trends and actively seek to translate these into appropriate opportunities for B&FC's recruitment strategy.

You will be joining a small yet pivotal department and you will therefore need to be a flexible team player, supporting the marketing team at ad hoc awards and recruitment events, with occasional evening and weekend work.

In return we offer an attractive benefits package, which includes a local government pension, a generous annual leave allowance, professional development opportunities, discounted membership of our onsite gym, and free onsite parking.

To apply, please download the Job Description to view full Principal Duties and Person Specification. You will then be required to complete our online application form.

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No, we require the online form completing in full so your details are uploaded to our candidate tracking system.

Not at all, please apply vis the our website and then send a follow up email to jobs@blackpool.ac.uk with your availability to attend an interview

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